The Masters Singers Collaboration

Minor adjustments can yield substantial outcomes.

I suggest a plan for your choir to attract new and younger audiences by using video production and social media. By utilizing engaging videos, your choir can highlight its performances, share behind-the-scenes moments, and tell member stories, fostering a closer connection with potential listeners.

1. Video Content Package
You will receive five professionally crafted videos designed to showcase your choir’s story, engage your audience, and enhance your online reach:

  • 2 Interview-Style Videos (Optimized for Facebook) – Featuring choir members or leadership, sharing the choir’s journey, mission, and impact.

  • 2 Advertisement-Style Videos (Optimized for Instagram, Facebook, and Google Ads) – Short, dynamic promotional videos designed to attract new members, audiences, and supporters. Each will be delivered in both vertical and horizontal formats for maximum flexibility.

  • 1 Introduction Video (For Website) – A beautifully produced introduction to your choir, perfect for new visitors to your website.

2. Strategic Advertising Plan
A detailed advertising roadmap outlining the best timeline to launch campaigns, including:

  • Key dates for optimal engagement

  • Recommended post types and formats

  • Social media best practices for increased visibility

3. Social Media Visuals
To maintain a consistent and visually appealing online presence, I will provide:

  • 10-20 high-quality photos featuring key moments, behind-the-scenes shots, and performance highlights

  • Custom-designed social media graphics to create an eye-catching Instagram grid

4. Raw Footage Archive
Full access to all raw materials captured during our shoots for potential future use.

5. Concert Recording Package

  • Professional recording of your final concert, captured with:

    • Two-camera coverage for a dynamic and immersive viewing experience

    • High-quality audio recording to ensure crystal-clear sound

Project Timeline & Budget Estimate

Production Timeline

  1. Introduction & Getting to Know the Choir (1 hour)

    • Attend one rehearsal to meet the choir members and introduce myself.

  2. B-Roll Filming for Advertisements (2 hours)

    • Attend a second rehearsal with my camera to capture high-quality B-roll footage for promotional materials.

  3. Interview Filming (3 hours)

    • Schedule a dedicated filming session before or after a rehearsal to record interviews with selected choir members.

  4. Final Presentation Recording (May 3rd) (4 hours)

    • Attend and film the final performance with a two-camera setup, capturing both wide and close-up shots for choir archives, advertisements, and additional B-roll.

  5. Editing & Post-Production (20-25 hours)

    • Editing five high-quality videos (interviews, advertisements, and introduction video).

    • Color correction, audio enhancement, and graphics where needed.

    • Exporting multiple versions (horizontal and vertical formats).

    • Editing photos and designing social media graphics.

Estimated Time Commitment

  • Filming: ~10 hours

  • Editing & Post-Production: 20

  • Total Estimated Time: 30

Budget Estimate

At my reduced rate of $35 per hour, the estimated cost would be:

  • Estimate (30 hours) → $1,050

This includes filming, editing, and delivering all final materials in multiple formats for different platforms.

Integrating video into your website dramatically elevates its appeal and engagement levels. A concise video demonstration effectively showcases your offerings, capturing your audience’s attention while delivering essential information in an engaging format.

Here is what your website looks like right now

Here is what your website will look like after we embed a short video about your choir